OBEROI REALTY
Transforming Oberoi's Digital Presence for Customer-Centric Engagement
Transforming Oberoi's Digital Presence for Customer-Centric Engagement
OBEROI REALTY
Transforming Oberoi's Digital Presence for Customer-Centric Engagement
Role
Role
Research, Strategy, UX
Research, Strategy, UX
Timeline
Timeline
Oct 2021 - Jun 2022
Oct 2021 - Jun 2022
Team
Team
Me (Design),
Nilomi Zavery (Design),
Sameer Dave (Dev),
Vishal Panchal (Dev),
Pradnya Dharaskar (PM),
Abhishek Jain, Pradnya Dharaskar, Nilomi Zavery, Fatima Bibi, Vedshree Singhania
01
OVERVIEW
OVERVIEW
In 2021, Oberoi Realty, the 2nd largest real estate company in India, wanted to make their website better.
Their online presence wasn't strong, and their website was too focused on the company itself. They needed a new website that showed off their projects and made it easy for people to connect with them.
In 2021, Oberoi Realty, the 2nd largest real estate company in India, wanted to make their website better.
Their online presence wasn't strong, and their website was too focused on the company itself. They needed a new website that showed off their projects and made it easy for people to connect with them.
02
RESULTS
RESULTS
Because this matters.
Because this matters.
BEFORE
BEFORE
• SUS score was 47.5
• SUS score was 47.5
• Bulky and inconsistent experience
• Bulky and inconsistent experience
• No prior UX validation or studies
• No prior UX validation or studies
AFTER
AFTER
• SUS score increased to 82
• SUS score increased to 82
• Redefined user flows and features
• Redefined user flows and features
• Validated UX on both mobile and web
• Validated UX on both mobile and web
LONG TERM IMPACT
LONG TERM IMPACT
36% higher engagement
36% higher engagement
14% increase in revenue
14% increase in revenue
40% decrease in bounce rate
40% decrease in bounce rate
25% increase in avg session duration
25% increase in avg session duration
03
FINAL PRODUCT
FINAL PRODUCT
I know you're one of those "design-first" types.
I know you're one of those "design-first" types.
Let's cut to the chase, shall we?
Let's cut to the chase, shall we?
04
DESIGN OUTCOME
DESIGN OUTCOME
This is where the fruits of our research efforts pay off.
This is where the fruits of our research efforts pay off.
Mapping Proximity, Connectivity and Amenities
Mapping Proximity, Connectivity and Amenities
Showcasing the abundant amenities available in and around Oberoi properties
Showcasing the abundant amenities available in and around Oberoi properties
GOAL BASED EXPLORATION
GOAL BASED EXPLORATION
This part helps you explore Oberoi's different business verticals
This part helps you explore Oberoi's different business verticals
VIRTUAL TOURS
VIRTUAL TOURS
Enabling users to virtual tours of properties for better viewing experience
Enabling users to virtual tours of properties for better viewing experience
05
CONTEXT
CONTEXT
To understand the why's and how's of the solution.
To understand the why's and how's of the solution.
THE PROBLEM
THE PROBLEM
Old website ↑
Old website ↑
Our challenge for the Oberoi brand was to foster trust, credibility, and transparency among homeowners and investors while assisting them in selecting properties that align with thriving sustainable futures.
Our challenge for the Oberoi brand was to foster trust, credibility, and transparency among homeowners and investors while assisting them in selecting properties that align with thriving sustainable futures.
THE SOLUTION
THE SOLUTION
By associating Oberoi Realty with New Urbanism, we present ourselves as forward-thinking and modern while also being environmentally conscious.
By associating Oberoi Realty with New Urbanism, we present ourselves as forward-thinking and modern while also being environmentally conscious.
Connectivity
Connectivity
Diversity
Diversity
Sustainability
Sustainability
Sustainability
Sustainability
Quality of life
Quality of life
Architecture
Architecture
06
EMPATHISE
EMPATHISE
We did some research to understand how current users behave.
We did some research to understand how current users behave.
INSIGHTS
INSIGHTS
• Design to emphasize urbanism as a concept and build trust.
• Design to emphasize urbanism as a concept and build trust.
• Shifted focus from brand to user-centric design.
• Shifted focus from brand to user-centric design.
• Navigation good, but visuals and structure need tweaking.
• Navigation good, but visuals and structure need tweaking.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
BUT, choosing the right competitors for the audit is important! 👇
BUT, choosing the right competitors for the audit is important! 👇
Our Learnings:
Our Learnings:
• Use stunning visuals to showcase properties.
• Use stunning visuals to showcase properties.
• Tell brand story to inform users.
• Tell brand story to inform users.
• Prioritize mobile website for competitive edge.
• Prioritize mobile website for competitive edge.
07
STRATEGY
STRATEGY
We used the information we gathered to make a plan, focusing on what was most important.
We used the information we gathered to make a plan, focusing on what was most important.
EMPATHY MAPPING
EMPATHY MAPPING
USER JOURNEY
USER JOURNEY
INFORMATION ARCHITECTURE
INFORMATION ARCHITECTURE
Overall Takeaways:
• Buyers want construction updates that help esatblish trust.
• Buyers want construction updates that help esatblish trust.
• Users prefer diverse media like videos and VR tours.
• Users prefer diverse media like videos and VR tours.
• Informing users about Oberoi's schools and malls is vital for urbanism.
• Informing users about Oberoi's schools and malls is vital for urbanism.
08
REFINEMENTS
REFINEMENTS
If I were to improve this project now, I would
If I were to improve this project now, I would
UX IS AN ONGOING JOURNEY WITHOUT A FINAL DESTINATION
UX IS AN ONGOING JOURNEY WITHOUT A FINAL DESTINATION
• Design for breakpoints on tablet view
• Design for breakpoints on tablet view
• Enhance micro interactions
• Enhance micro interactions
• Create immersive experiences (AR/VR) for various properties
• Create immersive experiences (AR/VR) for various properties
NEXT
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet