chance
Swipe. Chat. Reveal.
Swipe. Chat. Reveal.
Swipe. Chat. Reveal.
Role
Role
End to end product design
End to end product design
Timeline
Timeline
Feb 2022 - Dec 2022
Feb 2022 - Dec 2022
Team
Team
Me (Design),
Shashikant (Dev)
Me (Design),
Shashikant (Dev)
01
OVERVIEW
OVERVIEW
Rajeet Parekh the founder of Chance, got in touch with me to help with his new startup. It's a dating app that matches people based on personality and interests, all while keeping things pseudonymous.
We started brainstorming and researching, and soon we had a plan to design and develop our product.
Rajeet Parekh the founder of Chance, got in touch with me to help with his new startup. It's a dating app that matches people based on personality and interests, all while keeping things pseudonymous.
We started brainstorming and researching, and soon we had a plan to design and develop our product.
02
RESULTS
RESULTS
Feeling proud because it's making a real difference in people's lives.
Feeling proud because it's making a real difference in people's lives.
5 MONTHS AFTER LAUNCH
5 MONTHS AFTER LAUNCH
10,000+ Downloads
10,000+ Downloads
50,000+ Matches
50,000+ Matches
2 Million+ Messages Exchanged
2 Million+ Messages Exchanged
People Falling in Love (Literally)
People Falling in Love (Literally)
03
VISUAL DESIGN
VISUAL DESIGN
Brainstorming ways to gather insights into users' personalities and desired partner traits
Brainstorming ways to gather insights into users' personalities and desired partner traits
DESIGN DECISION SUMMARY
DESIGN DECISION SUMMARY
• Choosing a fun and lighthearted design tone.
• Choosing a fun and lighthearted design tone.
• Time constraints led us to skip developing a design system.
• Time constraints led us to skip developing a design system.
• Using two distinct font styles to establish a visual hierarchy.
• Using two distinct font styles to establish a visual hierarchy.
ANONYMOUS PROFILE ITERATIONS
ANONYMOUS PROFILE ITERATIONS
ANONYMOUS PROFILE
ANONYMOUS PROFILE
QUIRKY AVATARS
QUIRKY AVATARS
SETTING UP THE PROFILE
SETTING UP THE PROFILE
Personality Probing Questions
Personality Probing Questions
AVOID DOOMSCROLLING PROFILES
AVOID DOOMSCROLLING PROFILES
FILTERS TO FIND "The one"
FILTERS TO FIND "The one"
AI-CE BREAKERS
AI-CE BREAKERS
ANONYMOUS & REVEALED PROFILE
ANONYMOUS & REVEALED PROFILE
04
RESEARCH
RESEARCH
Since the project was unique, we didn't have any background research to rely on, so we dove into primary research.
Since the project was unique, we didn't have any background research to rely on, so we dove into primary research.
USER INTERVIEWS & SURVEYS
USER INTERVIEWS & SURVEYS
More learnings from interviews:
• Hobbies, education, and location matter as much as looks for compatibility.
• Hobbies, education, and location matter as much as looks for compatibility.
• Users worry about being recognized by family on dating apps.
• Users worry about being recognized by family on dating apps.
• Fear of rejection stops people from asking for dates.
• Fear of rejection stops people from asking for dates.
• Boys usually swipe through dating app profiles quickly without thinking a lot.
• Boys usually swipe through dating app profiles quickly without thinking a lot.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
BUT, choosing the right competitors for the audit is important! 👇
BUT, choosing the right competitors for the audit is important! 👇
Our Learnings:
• Photos to keep users engaged, but personalized matchmaking remains limited.
• Photos to keep users engaged, but personalized matchmaking remains limited.
• OKCupid delves deeper into personalities, unlike other apps.
• OKCupid delves deeper into personalities, unlike other apps.
• Assessing compatibility in apps is hard without direct interaction.
• Assessing compatibility in apps is hard without direct interaction.
05
USER TESTING
USER TESTING
Time to validate if my hypothesis was correct or wrong.
Time to validate if my hypothesis was correct or wrong.
SUMMARY
• All tasks were completed
• The System Usability Scale (SUS) score was 82 according to the testing results
• The satisfaction rate among users was 9.1, based on the feedback provided
All tasks were completed
SUS Score 82
Satisfaction Rate 9.1
TASKS TESTED
• Creating an account, swiping, and matching with users.
• Requesting a user they’ve matched with to view their revealed profile.
• Copying referral code and buying an exclusive avatar.
TASK 1: CREATING ACCOUNT
• Users missed clicking on “view all” questions
TASK 2: SWIPING ON HOME SCREEN
• Users were swiping left and right instead of up and down
TASK 3: REQUESTING REVEALED PROFILE
• Visibility of “Request Profile” button too low
TASK 4: REFERRAL FLOW
• Users expected that the native share tray will pop up after clicking on “Refer Now”
SUMMARY
• All tasks were completed
• The System Usability Scale (SUS) score was 82 according to the testing results
• The satisfaction rate among users was 9.1, based on the feedback provided
All tasks were completed
SUS Score 82
Satisfaction Rate 9.1
TASKS TESTED
• Creating an account, swiping, and matching with users.
• Requesting a user they’ve matched with to view their revealed profile.
• Copying referral code and buying an exclusive avatar.
TASK 1: CREATING ACCOUNT
• Users missed clicking on “view all” questions
TASK 2: SWIPING ON HOME SCREEN
• Users were swiping left and right instead of up and down
TASK 3: REQUESTING REVEALED PROFILE
• Visibility of “Request Profile” button too low
TASK 4: REFERRAL FLOW
• Users expected that the native share tray will pop up after clicking on “Refer Now”
06
FEEDBACK
FEEDBACK
After the launch of MVP, we asked users for feedback
After the launch of MVP, we asked users for feedback
WHAT USERS SAID
Our Learnings:
• Users, especially girls, love the idea of being anonymous on a dating app.
• Users, especially girls, love the idea of being anonymous on a dating app.
• App lag needs fixing in upcoming updates.
• App lag needs fixing in upcoming updates.
• Users want more features to make conversation engaging. MVP constraints 🤷♂️
• Users want more features to make conversation engaging. MVP constraints 🤷♂️
07
IMPROVEMENTS
IMPROVEMENTS
If I were to improve this project
If I were to improve this project
UX IS AN ONGOING JOURNEY WITHOUT A FINAL DESTINATION
UX IS AN ONGOING JOURNEY WITHOUT A FINAL DESTINATION
• Gamificiaton in chat such as board games to make it more engaging
• Gamificiaton in chat such as board games to make it more engaging
• AR/VR filters for camera
• AR/VR filters for camera
• Stricter profile verification
• Stricter profile verification
• Linking social media accounts with revealed accounts
• Linking social media accounts with revealed accounts
NEXT
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet
Let's Collaborate
Drop me an email to abhish3k.design@gmail.com ↗
It only takes 2 calories to say hey!
📍 Currently based: NYC & The Internet